Founding Partner, Board Member, Executive Vice President Sales, Product Development and Sourcing – H2O Furnishings.
Tracer is a driven, passionate, and successful executive recognized for his ability to deliver holistic business leadership on a global scale. He is a founding partner and Board Member at H2O Furnishings, which imports furniture from Asia and sells to major US retailers and E-commerce. He took H2O from a startup organization to a $10 million company within the span of three years and since then has generated over $250 million in revenues.
Tracer has been traveling to Asia every other month for the past 2 decades to ensure that social
compliance and rigorous governance structures are in place to verify factory standards are in
line with customer’s expectations. He specializes in strategic sales, global sourcing, product
development and establishing long term international partners.
Throughout his career, Tracer has embedded an entrepreneurial spirit into organizations,
identifying opportunities to grow and develop across the international arena. His experience in
business development and sales strategies has helped drive previous businesses, a franchise he
has owned and operated, as well as multiple rental units throughout the country.
Prior to H2O Furnishings, Tracer held executive positions for two large retailers on the
corporate buying side and then proceeded to work on the supply side focusing on sales,
product development, marketing and sourcing.
Tracer graduated from Indiana University with a BS in Marketing and has lived in the Naperville
area for the past 10 years with his wife and 2 kids. In his free time he coaches his son’s travel
baseball team, volunteers at the Samaritan Network and mentors Indiana University students
for the IUAAA organization.